Red Angus Recognizes Crawford Livestock Auction for Generating Marketing Avenues

The Red Angus commercial marketing team strives to assist cattle producers in identifying and capitalizing on demand for Red Angus genetics through a variety of value-added marketing programs. Production and profitability goals are achieved collaboratively and RAAA works closely with progressive livestock auction markets to best represent Red Angus producers and their cattle.

In October, Crawford Livestock Market, Crawford, Nebraska, was recognized for its significant role in supporting Red Angus producers through tactical marketing and strategic partnerships. The number of calves sold in these sales, as well as promotion of the cattle and the Red Angus breed, were considered when determining which markets would receive the honor. Special Red Angus FCCP sales create access to superior Red Angus genetics while supporting ranchers seeking premiums for their high-quality Red Angus and Red Angus-influenced feeder cattle and calves.

“Crawford Livestock has continually supported Red Angus producers throughout the years hosting a special Red Angus feeder calf sale and it was an easy decision selecting them for this award,” said Rachael Oliver, RAAA commercial marketing specialist. “Their enthusiasm towards marketing Red Angus has not gone unnoticed, and we look forward to working alongside Crawford Livestock for many years to come.”

Crawford Livestock Market annually hosts two Red Angus FCCP sales. Red Angus producers and RAAA are greatly appreciative of the efforts put forth by the team at Crawford Livestock. They well represent the positive benefits of producers and auction markets working together for mutual benefit.

For those who would like additional information on Red Angus value-added programs such as FCCP or Allied Access, or to learn more about Red Angus-specific marketing sales and grids, please contact Rachael Oliver at rachael@redangus.org.