Industry
To better explain the procedures and technologies involved in quality and yield grading, the beef checkoff’s research team has developed a guided simulation and learning module.
The national beef checkoff, through its Northeast Beef Promotion Initiative (NEBPI) and in partnership with the New York Beef Industry Council (NYBIC), explained the health benefits of lean beef in the diet to the Pri-Med East Conference attendees in Boston, Mass., Sept. 18- 21.
What’s going to happen to beef demand as the cattle industry continues to expand the breeding herd?
Subsequent to adoption of the new 2016-2020 Beef Industry Long Range Plan during the 2015 Cattle Industry Summer Conference in Denver, the national Beef Checkoff Program transitioned its committee structure to reflect the consumer demand drivers critical to the success of that long range plan.
National, random independent survey finds smallest opposition ever.
Chef Dave Zino, Beef Ambassadors and Miss Patty Melt made appearances on Pennsylvania Avenue in Washington, DC, on June 27-28.
Award applications for the 10th annual checkoff-funded National Beef Quality Assurance (BQA) Award now are being accepted.
At the recent National Restaurant Association’s 2015 Show, the beef checkoff engaged in several meetings associated with the conference, which hosted 65,000 attendees.
2015 Summer Campaign Launch Promises Big Results for Beef
Winners Receive Tickets to 2015 Safeway National Capital Barbecue Battle in Washington, DC
On Monday, April 13, the beef checkoff hosted 20 students from Bridgewater State University for a “Raising the Steaks” immersion event at Gibbet Hill Cattle Company in Groton, Mass.
The national beef checkoff, through its Northeast Beef Promotion Initiative and in partnership with the South Dakota Beef Industry Council, ensured that beef was proudly represented during the historic running of the 119th Boston Marathon on Monday, April 20.
Beef fueled runners yesterday during the 2015 Boston Marathon.
At the beginning of April, the beef checkoff hosted a dynamic group of chefs and center-of-the-plate specialists from Performance Foodservice for a one-of-a-kind beef culinary immersion in Charleston, SC.
As part of its Northeast Beef Promotion Initiative (NEBPI), the beef checkoff hosted a “Meat Your Beef” channel influencer immersion event at a modern-day beef processing plant and nearby beef feedlot in Eastern Pennsylvania on March 26 for the chef instructors and culinary students at Philadelphia Art Institute in Philadelphia, Pa.
As part of its Northeast Beef Promotion Initiative, the beef checkoff partnered with New York City based online fresh-food grocer FreshDirect on a healthy-eating campaign during the retailer’s February “Month of Love.”
The beef industry reached more than 30,000 athletes, their friends and families attending the 2015 United Airlines NYC Half Marathon Health & Fitness Expo in Manhattan March 12-14, thanks to a first-time sponsorship by the national beef checkoff, in partnership with the New York and South Dakota beef councils.
National Farmers Union President Roger Johnson said that ongoing conversations about how to improve the beef checkoff have again failed to lead to greater producer comfort with how the checkoff is handled.
The United States Cattlemen’s Association announced an official decision to not sign the Checkoff Memorandum of Understanding as presented to industry leaders through the Beef Checkoff Enhancement Working Group.
The beef industry was able to make tremendous impact on more than 450 culinary students, chef instructors and restaurant operators at the 2015 Northeast and Southeast American Culinary Federation Conference in Baltimore on Feb. 15-17.
The 2014 Cattlemen’s Beef Board Annual Report now is available.
As the number who ‘disapprove’ drops to lowest level in program history.
The Beef Checkoff Program announced that Extra Lean Ground Beef is now certified by the American Heart Association to display its recognized and respected Heart-Check mark.
Secretary Vilsack surprised at ranchers’ pushback of a second checkoff
Jimmy Maxey, Anne Anderson and Brett Morris are New CBB Officers.
Florida cattle officials are asking the Legislature to create a marketing program that could raise up to $900,000 annually to promote beef consumption and research in the state.
Members of the Beef Checkoff Enhancement Working Group, which includes NCBA, have drafted a memorandum of understanding (MOU) to pursue proposed changes in the program.
The beef checkoff returns $11.20 on every dollar invested in the program and has been around for 30 years.
The Beef Checkoff Program partnered with the Pennsylvania Department of Agriculture to host “Beef & Veal Day” on Jan. 14, during the 99th annual Pennsylvania Farm Show.
Beef cattle producers in Kentucky have voted to assess themselves an additional $1 per head on cattle marketed in the state.