2014 Beef Board Annual Report Available
The 2014 CBB Annual Report now is available at http://2014annualreport.beefboard.org/. Beginning this year, the report is wholly electronic, with no hardcopies available, but the publishing program used allows for transformation to a pdf document for easy printing.
Included in the report are fiscal year 2014 financials from the auditing firm of CliftonLarsenAllen, LLP, as well as summaries of results from each Beef Board budget category, including promotion, research, consumer information, industry information, foreign marketing, and producer communications.
The goal of the publication is to demonstrate to beef producers and importers who pay into the checkoff not only how their dollars are being invested, but also the results of those investments.
"As we reflect on 2014, I am pleased to say that there is no shortage of achievements to report from our national Beef Checkoff Program," CBB Chairman Kim Brackett notes in her opening letter in the report. "Given the ongoing budget challenges we have experienced, I am proud of what we accomplished with our Beef Checkoff Program in fiscal 2014, and I think our entire industry should be excited about those successes!
"As always," Brackett continued, "we had more than our share of challenges — drought, misinformation about our industry and product, and our acutely tight supply situation. But what will become clear to you as you read this annual report is that we have made progress in our efforts to improve the beef industry’s position in the marketplace in recent years by improving consumers’ understanding of our industry and strengthening their preference for our product."
In addition to the direct link above, all CBB annual reports since the start of the national checkoff program are available through www.MyBeefCheckoff.com, under the "Resources" tab.
Source: Cattlemen’s Beef Board
