As we move into fair season this year, there are so many reasons to be excited! It’s a time to get out and visit with friends and neighbors, eat delicious snacks, and celebrate the hard work that youth put into raising livestock for shows. As a member of the agricultural community, this is also an invaluable time to reach outside the bubble and engage with the public about agriculture and where our food comes from. However, there are often detractors attempting to sway public opinion and, in some cases, even protest these events.
In recent years, animal rights groups have been known to protest with a variety of tactics, including People for the Ethical Treatment of Animals (PETA) bringing their “Hell on Wheels” vehicle to the fairgrounds. This initiative from PETA is a large truck that is meant to look like it is transporting pigs – it also claims to be loud, playing “the screams of panicked animals.” Last year, this truck made an appearance at several Midwest state fairs and is currently circling the U.S. with recent stops in Nebraska, Indiana and Illinois.
Other tactics seen at fairs and expos last year include animal rights groups handing out stickers and other pamphlets. It was reported that a group of animal rights supporters previously handed out what seemed like coupons to fair attendees. These coupons claimed to be for free fair food, like turkey legs and pulled pork sandwiches, but when you scanned the QR code, it would take you to a website in support of their vegan cause.
Fairs have also been the target of animal rights groups protesting birthing centers, specifically those highlighting pork production. While this is a great experience for fair attendees to potentially see piglets born up close (and the care that goes into this practice), animal rights groups have used this as an opportunity to protest sow housing and farrowing stalls.
Unfortunately, animal rights activist organizations see fairs as a major opportunity to spread misinformation about our industry and to diminish the great work done in the agricultural community. The good news? There are some steps fair organizers and exhibitors can take to keep security top of mind and keep the fun times rolling:
• All events should have a crisis plan outlining who should do what in various scenarios – protests, disruptions, etc. Crisis plans can also address natural disasters, accidents and other issues that may arise during the event. During this planning process, local law enforcement should be consulted about how to handle activist activity at fairs.
• Keep an eye out for suspicious activity: people carrying signs or other protest materials, someone taking a strange amount of photos/videos or recording with their phone (livestreaming is a common practice), individuals asking very direct questions, etc. Report any concerns immediately to fair management.
• Avoid confrontation. Activists want attention – please avoid giving it to them. Keep your cool and let law enforcement or event management handle any issues.
I hope that this is truly a great fair season for everyone and that you don’t let the actions of animal rights groups stand in the way of this great opportunity to interact with the public and share what truly supports pig farming in the U.S. – great farm families, starting with youth!
Abby Kornegay is the manager of issues and engagement for the Animal Agriculture Alliance.
