Trust in Beef

Trust In Beef™ is Drovers’ commitment to aid ranchers’ sustainability journey.

New program from Trust In Food and Drovers boosts beef industry outreach to consumers.

Cattle producers can set the table for the discussion on sustainability in beef.

The announcement came during the NCBA general session, “Sustainability—Opportunity, or a Bunch of Bull?” Marty Smith, 2021 NCBA Past President, a rancher and attorney from Wacahoota, Fla., announced four goals.