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Analysts attribute increased consumer spending on beef to three factors.

Generics can save money without sacrificing safety or efficacy, but veterinarians and producers must consider how each product performs under their unique herd conditions.

Check out the Sterling Marketing Profit Tracker for week of Sept. 13.

Major shareholder opens up about opportunities in Europe and how the use of drugs like Mounjaro and Ozempic are boosting demand for protein.

State of the Beef Industry survey participants and industry leaders share what’s impacting the growth of the nation’s cow herd, beef supply and demand.