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Welcome to Wyman Atwood’s unlikely tale of obsession, deceit, and an astounding 50,000-marble haul.

With the changing seasons, it may be time to test trace minerals in your herd as they play an important role in livestock health, bodily functions, fertility and reproductive health, and an animal’s overall wellbeing.

The program reaches a new milestone, growing by more than 5,000 in the last two years.

Trust In Beef’s Sustainable Ranchers Tour recently spotlighted second-generation rancher Meredith Ellis, taking producers behind the ranch-gate for a tour of award-winning G Bar C Ranch in North Texas

Accomplished beef industry leader with 20 years’ experience in association and technology began his role with Charolais earlier this month.

Entrepreneur decided to “be that guy,” to open Utah’s new packing facility. With 323,000 beef cows in the state, this new facility is primed to fill a big need for additional processing.

The incoming heat can negatively affect animal growth performance, fertility, and animal welfare, but taking these management precautions can help to reduce the impacts of anticipated and extreme weather conditions.

The Texas Beef Council and its consumer-facing brand, Beef Loving Texans, are launching the “Ultimate Beef Trail” digital pass, a comprehensive guide to the best beef dishes throughout the Lone Star State.