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University of Kentucky extension professor Darrh Bullock receives 2024 BIF Pioneer Award at the most recent BIF Symposium in Knoxville, Tenn.

Jon Beever, Knoxville, Tenn., receives the BIF Pioneer Award. This award recognizes those who have made improvements to the beef cattle industry.

Michigan bid-caller came out on top against tough competition in Oklahoma City.

From receiving bred heifers as a wedding gift to connecting with consumers in San Diego County, these young California ranchers make their mark in the beef industry.

Farmers and ranchers are battling a “vegan mandate” as new anti-agriculture ballot initiatives go before voters in Denver and California this November.

Beef’s story since 1998 is nothing short of incredible, and across the breadth of the business and time, there’s one common thread…your checkoff.

Cattle prices are at historical highs and a window of opportunity is open for herd focused genetic improvement giving you options when prices return to lower levels.

The 2024 winners of the Frank Baker/Larry Cundiff Beef Improvement Essay Contest for graduate students were announced at the BIF Symposium in Tennessee.

Feeding out (or grazing longer) cattle for slaughter and selling beef to the end consumer adds complexities to your cow-calf or stocker operation.