Since the program’s founding four years ago, Trust In Beef™ has been empowering a more resilient future for America’s beef supply chain by leveraging the power of Farm Journal’s Trust In Food™ and Drovers brands with the ingenuity and innovation of private-sector and non-profit partners.
As the program expands to meet the significant challenges faced by agriculture, it welcomes new partner Noble Research Institute to bridge the gap in technical support for on-the-acre conservation change. Existing partners who provide technical expertise in the partnership include ABS, Merck Animal Health, Ducks Unlimited, National Cattlemen’s Beef Association, Enogen/Syngenta, Tyson Foods, EarthOptics, National Grazing Lands Coalition, VENCE and U.S. Roundtable for Sustainable Beef.
“Research shows that many ranchers are ready to make positive changes for their operations but feel like they need additional support before doing so,” says Andrew Lyon, director of technical assistance, Farm Journal. “This is the critical gap where Trust In Beef can help move the industry forward and that mission aligns with Noble Research Institute’s premier research and education.
“Noble truly holds the key for many ranchers in enhancing their operations by increased resource management, enhanced profitability and better land stewardship. Through our collaboration with Noble Research Institute, more ranchers can gain access to the information they need to become more resilient during these challenging times.”
Since 1945, Noble Research Institute has served as a trusted leader in agricultural research and education dedicated to land stewardship. The organization supports producers with farm and ranch management resources focused on regenerating soil health to improve their land, livestock and livelihood. Noble manages 13,500 acres of working ranchlands, offering real-world demonstrations of regenerative practices that help producers restore and enhance their grazing lands.
“Noble Research Institute has been helping producers implement practical solutions on their land for 80 years, and this partnership with Trust In Beef extends that expertise to more ranchers across the country,” says Hugh Aljoe, director of ranches, outreach and partnerships, Noble Research Institute. “We know producers want to adopt conservation practices that improve soil health and profitability, but they need trusted guidance to make those changes work for their specific operations. This collaboration gives us another avenue to provide that support when and where ranchers need it most.”
Trust In Beef provides technical resources, insights, data analysis and support to help empower beef producers to understand, value and implement conservation practices while also connecting consumers to the industry’s accomplishments in conservation.
To learn more about Trust In Beef™ and its partners, visit www.trustinbeef.com.
