ROXOR Side-By-Side: ‘Tough As A Hammer'
Mahindra launches its new ROXOR off-road side-by-side (SXS), a rugged workhorse for farmers, ranchers, off-road enthusiasts and rural lifestyle customers.
The simple, yet sturdy design makes the ROXOR a unique vehicle for everyday chores around the farm or ranch with the reliability to venture into rugged terrain when the need arises.
“We are redefining the SXS category with this strong and rugged machine. It is designed and built for reliability and performance that will exceed customer expectations,” said Viren Popli, President and CEO, Mahindra Ag North America and Mahindra Automotive North America. “It’s a side-by-side unlike any other.”
During a demonstration for media held at the Don Imus Ranch near Santa Fe, New Mexico, the ROXOR proved reliable, comfortable and easy to operate. Farmers and ranchers will like ROXOR’s boxed steel frame, steel body, a Mahindra 2.5-liter turbo diesel engine with unmatched toque and towing power. The steel frame and body are superior to the light-duty, plastic-bodies found on other side-by-sides. The test drive over rugged ranch trails also revealed how the sturdy design and reliability of the low-torque engine improves operator safety compared to other side-by-sides.
“We’ve redesigned the ROXOR to better reflect those things that are hallmarks of the Mahindra and ROXOR brand – strength, ruggedness, toughness and capability,” said Rich Ansell, VP of Marketing for Mahindra Automotive North America. “One of our customers said the ROXOR is built like a hammer – this is a heavy-duty vehicle. It has solid axels, leaf springs, turbo diesel and a real transmission. Other side-by-sides are toys in comparison.”
Two ROXOR vehicles are currently offered, said Mike Dragojevic, vice president of sales and service. The base machine is open-platform and priced at $18,999. "The base is a blank canvas to add whatever you want," Dragojevic says. "Customers will enjoy the simplicity."
The All-Weather ROXOR features a full cab with standard heating, ventilation and air conditioning. The windscreen has a durable polycarbon design called “military-grade.” The All-Weather model has a sturdy steel bumper and Warn 8,000-pound winch and priced at $26,299. The machines are available in two colors, red or black.
ROXOR has a wheelbase length of 96 inches with an overall length of 148 inches. The vehicle is just over 60-inches wide, with a ground clearance of 9 inches and a lift kit is available as an option that raises that to 12-inches. Towing capacity is 3,490 pounds and ROXOR can carry a payload of 349 pounds plus the driver and passenger. The vehicle comes with a 2-speed transfer case, full-floating axles, disc brakes up front, drum brakes at the rear and standard 16-inch wheels. Rollover protection is standard.
Much of the company focus with the launch of the redesigned ROXOR will be on the farm and ranch segment.
“The demand for the ROXOR with farmers and ranchers is strong due to the vehicle’s ability to take on the tough jobs around their property,” Ansell said. “They already know and like the Mahindra brand because of how successful we’ve been with our tractors, and we intend to build on this strong reputation for tough, easy-to-use products.”
“The Mahindra brand is synonymous with tough and ROXOR further solidifies this position,” said Popli. “We are excited to create a new definition of SXS, one that matches our tractors for tough and handles any job with ease.”
Click here to view the ROXOR Base Model spec sheet. Click here to view the ROXOR All-Weather Model Spec Sheet.
For more information, visit www.roxoroffroad.com and follow ROXOR on social media via facebook.com/roxoroffroad and @roxoroffroad on Twitter and Instagram.
