Direct-to-consumer beef sales require investing more time and effort in marketing compared to commercial cattle operations, which market through livestock auctions.

The new 6M tractor can be customized to provide farmers large tractor features - such as integrated connectivity and Intelligent Power Management - on a midsized machine.

Productivity gains for cattle/beef are driving the industry’s competitive position – generating more dollars than ever.

Cyclically, the market is one year into the cycle of higher prices. In the current market the value of cattle is historically robust and should remain so for several calf crops to come.

Two students honored with Roy A. Wallace Memorial Scholarships, which were established to encourage young men and women interested in beef improvement.

Five individuals were honored with Continuing Service Awards during the 2024 BIF Symposium for their contributions to the Beef Improvement Federation.