Heavier cattle are bridging the supply gap, but the industry is testing the upper limits of “acceptable” as backfat and ribeye sizes swell.

Higher beef prices and grocery inflation are pushing the cost of a backyard barbecue higher in 2026.

Check out the Sterling Marketing Profit Tracker for week of June 27.

Reproductive physiologist Cara Wells says today up to 20% of transferred embryos have virtually zero chance of making a pregnancy and explains how video, AI and better selection can turn those losses into live calves.

From monitoring body condition to planning for early weaning, K-State’s Jason Warner shares a checklist to keep your operation on track through the summer heat.

From microbiology student to cattle innovator, Amanda Butterfield is proving that the most sustainable farms are the ones built on partnership and science.