Although the U.S. red meat brand has great meaning around the world, Jay Theiler says the livestock industry can’t take this for granted and must continue to invest in international marketing, especially as global competitors increase their quality to compete with the U.S.

Producers share practical tools and insights for resilient cold-season management.

Oklahoma State’s Mark Johnson shares how selection decisions impact cow herd productivity and profit.

Leading ag meteorologists share the weather drivers they are watching.

Strong financial organization and a solid relationship with your lender can make all the difference in getting a loan approved.

Texas A&M’s David Anderson breaks down the current cull cow market and shares his prediction for future cow prices.