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Targeting the next generation of beef consumers, the initiative reinforces beef’s role as the premier protein for athletic fueling and recovery.

With the national cattle herd at historic lows, the agency targets dormant federal allotments and expands working grassland enrollment past 40% of all CRP acres.

A new generic tulathromycin option arrives for young calves, while virtual fencing maker Monil doubles hardware warranty coverage and adds new pasture management tools.

Unhedged feedlot closeouts are posting their steepest losses in years, but tight supplies and resilient consumer beef demand paint a very different picture from the 2015–16 crash.

As lingering drought curbs herd expansion and plant shifts shake up packer leverage, Terrain’s Dave Weaber breaks down why recent import headlines may pack less market punch than expected.

By switching from fat cattle to replacement heifers and leaning into cloud-based feeding data, North Dakota feedlot Dakota Prairie Beef delivers precision care back to area ranchers.

Carcass quality price spreads widen amid more Prime supply.

Use these essential rules of thumb to determine your herd’s forage requirements, account for waste, and budget winter feed through spring green-up.

Check out the Sterling Marketing Profit Tracker for week of Oct. 3.