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Proactive planning is key to minimizing livestock stress and maintaining gains during extreme winter weather events.

Doug Ferguson explains how he uses sell-buy marketing strategies to maximize profit.

Driving innovation to combat NWS and prevent its northward spread.

This former Bloomberg executive returned to her family’s Texas ranch to build a thriving, community-rooted business that prioritizes local economic value and authentic storytelling over global scale.

Why cumulative exposure matters and how vaccine formulation fits into risk-based herd decisions.

Check out the Sterling Marketing Profit Tracker for week of Jan. 17

Smithfield has secured rights to sell and market the iconic hot dog brand into perpetuity. How will this impact U.S. pork and beef producers?

Recognize the people and practices that sustain grazing lands.

How quickly will La Niña exit this year, and when will El Niño enter the picture? Not all meteorologists agree with NOAA or one another, but the timing could have a major impact on weather this spring and summer.