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Ahead of the holidays the NCBA has released a new two-hour video in hopes to “spice up any gathering and celebration.” The Beef Drool Log video features a prime rib roast cooking to perfection over an open flame.

Secretary Perdue participated in the Opening General Session of the event and spoke with NCBA President Jennifer Houston about the state of American beef production.

The National Cattleman’s Beef Association, a contractor to the Beef Checkoff, has announced the winners of its 2020 Beef Quality Assurance Awards during the 2020 Cattle Industry Convention in San Antonio, Texas.

The fire sent cattle prices plummeting. Portions of the industry demanded an investigation and USDA said it was looking into it. Experts at the cattlemen’s convention told AgDay that report is still pending.

Research conducted by NCBA finds at least one-third of surveyed consumers believe that plant-based fake meat products contain at least some real beef.

Stockmanship & Stewardship is a unique two-day educational experience featuring low-stress cattle handling demonstrations, Beef Quality Assurance (BQA) education and other sessions for cattlemen.

Twenty-one farm and ranch groups are launching Farmers for a Sustainable Future (FSF), a coalition supporting environmental and economic sustainability that will serve as a resource for lawmakers and policymakers.

There is little evidence to suggest that plant-based alternatives are anything more than a fad being driven by massive investments in advertising, outdated information and many false or misleading claims.

In response to the ongoing efforts to provide relief to Americans impacted by the COVID-19 crisis, NCBA Vice President of Government Affairs Ethan Lane issued the following statement.

Beef promotion programs managed by NCBA have shifted in response to the coronavirus pandemic to reflect consumer concerns about their day-to-day health and the availability of delicious, safe, wholesome food, like beef.