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Making certain your cows, heifers, and bulls are receiving the minerals that they require is one of the chores that can be easily overlooked during the busy summer season.

Consumers first saw beef supply disruptions in March when the shutdown of food service shifted demand to the retail grocery side where supply chain bottlenecks and a surge in demand resulted in temporary shortages.

Market researchers say sales of shelf-stable food items such as fruit snacks, dried beans and energy drinks jumped in the week ended Feb. 22 as the corona virus began to spread.

In his State of the Rural Economy testimony before Congress this week, Ag Secretary Sonny Perdue said USDA is working to develop a voluntary label for beef products that will conform to WTO regulations.

The U.S. CattleTrace mission is to develop and manage a nationally significant, robust and globally accepted voluntary animal disease traceability system for all cattle entering commerce.

World-class long jumper Jarrion Lawson’s four-year ban from competition was overturned because the beef he ate was called “contaminated” by a three-judge panel. Science says the judges were wrong.

A New Zealand beef company launches an aggressive campaign designed to court American consumers. Touting the attributes many consumers say they desire, Silver Fern Farms provides a glimpse of your foreign competition.

Cattle markets will continue to be influenced by uncertainties from coronavirus, and the sharp selloff in financial markets. The DOW closed the week with a 1,985-point gain (9.4%), the DOW’s largest ever one-day gain.

The U.S. and global economy is in uncharted waters. There are many unknowns about the timing, severity and aftermath of the disease. For beef, there are longer-term questions about the overall impact on demand.

The United States Cattlemen’s Association (USCA) called on the U.S. Department of Agriculture to take immediate steps to address the impact the Coronavirus (COVID-19) is having on the U.S. cattle market.