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Traceability in the food animal industry is more than negating disease risk—consumers are demanding more information about their food.

Attacks on the checkoff is only weakening the beef industry , says John Robinson, vice president of Membership and Communications, National Cattlemen’s Beef Association.

Texas A&M AgriLife Extension Service specialists show how injection–site blemishes can diminish the value of beef carcasses at the recent Texas and Southwestern Cattle Raisers Association Convention in Fort Worth.

Disagree with Uma Valeti, CEO of Memphis Meats, a tech startup making meat from self-reproducing animal cells, if you want. Just don’t dismiss his efforts to bring “real meat—without the animal—to the table.”

“American beef production and consumption is a climate change solution,” South Dakota cattle producer Todd Wilkinson told a U.S. Senate subcommittee.

NCBA responds to a congressional request for increased regulatory flexibility under the Migratory Bird Treaty Act (MBTA).

Ahead of the holidays the NCBA has released a new two-hour video in hopes to “spice up any gathering and celebration.” The Beef Drool Log video features a prime rib roast cooking to perfection over an open flame.

Secretary Perdue participated in the Opening General Session of the event and spoke with NCBA President Jennifer Houston about the state of American beef production.

The National Cattleman’s Beef Association, a contractor to the Beef Checkoff, has announced the winners of its 2020 Beef Quality Assurance Awards during the 2020 Cattle Industry Convention in San Antonio, Texas.

The fire sent cattle prices plummeting. Portions of the industry demanded an investigation and USDA said it was looking into it. Experts at the cattlemen’s convention told AgDay that report is still pending.