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As public research funding declines, one of the beef industry’s leading voices calls for producers to help secure the future of genetic improvement.

Two years after the ‘3 Ps’ framework was introduced, market volatility and parched pastures continue to stall long-term heifer retention.

People, insurance and having a plan in place are easy to overlook, but they can have a big impact when the unexpected happens.

A multi-year University of Illinois study puts hard numbers behind an old idea — hybrid vigor still pays in today’s cow-calf economics.

From brush control to preserving legumes with new chemistries, Corteva specialist Rachel Walker shares practical steps to maximize forage under hoof.

Oklahoma State’s Paul Beck explains how to capture the hidden genetic value of your calves through weaning, health protocols and smart marketing.

Designed for rugged terrains and remote pastures, the new N3 platform merges virtual containment with real-time reproductive and forage tracking to give livestock producers more control with less labor.

A shift in beef values.

Understanding Alpha-gal Syndrome identification, symptoms and prevention

Check out the Sterling Marketing Profit Tracker for week of Sept. 5.