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There is little evidence to suggest that plant-based alternatives are anything more than a fad being driven by massive investments in advertising, outdated information and many false or misleading claims.

Research conducted by NCBA finds at least one-third of surveyed consumers believe that plant-based fake meat products contain at least some real beef.

Stockmanship & Stewardship is a unique two-day educational experience featuring low-stress cattle handling demonstrations, Beef Quality Assurance (BQA) education and other sessions for cattlemen.

Last week’s Cattle Industry Convention and NCBA Trade Show in Nashville, Tenn. shattered the previous attendance record of 8,200 convention goers with roughly 9,300 people attending the 2017 show.

Cattle producers should make plans to visit Ames, Iowa, for the Midwest Summer Stockmanship & Stewardship experience on June 28-29, 2019.

Animal welfare groups have reached a milestone agreement with ranching interests they say would save wild mustangs from slaughter but the compromise has opened a nasty split among horse protection advocates.

After 34 years with the National Cattlemen’s Beef Association (NCBA), the past four as CEO, Kendal Frazier announced his plans for retirement.

If you don’t reflect on the lessons you’ve learned before you move forward, you risk repeating mistakes. That’s wisdom well-earned in the beef industry, and one NCBA’s Kendal Frazier is wise to pass on.

Ahead of the holidays the NCBA has released a new two-hour video in hopes to “spice up any gathering and celebration.” The Beef Drool Log video features a prime rib roast cooking to perfection over an open flame.

If you went to the National Cattlemen’s Beef Association (NCBA) Trade Show in Phoenix last week, you were probably witness to some strange characters along the way.