Next Generation Beef Producers
Next Generation Beef Producers is a series presented by Farm Journal about how to cultivate multigenerational success through asset, resource and financial stewardship.

Nearly 300 million acres of U.S. farmland are expected to change hands in the next 20 years. Beyond the transfer of land, and the often-complex succession planning process, investing in the next generation involves the transfer of skills and knowledge. Now’s the time to cultivate multigenerational success through asset, resource and financial stewardship.

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The Osage Nation Ranch, LLC and the Osage Nation Department of Natural Resources in Pawhuska, Okla., developed innovative farming and ranching practices that foster conservation agriculture, food sovereignty and a resilient food supply chain.
Following her passion for marketing and creating a new revenue stream through consumer beef sales allowed third generation rancher, Brooke Helsel, to continue ranching with her mom in California’s Central Valley.
A hush went over the room of women representing varying stages of life – some just starting out in the workforce, others smack-dab in the middle of motherhood and career balancing, and even empty-nesters facing the final years of their career.
Sign-ups are now open for the 2024 College Aggies Online Scholarship Program Last year, $20,000 in scholarships were awarded.

Communication between one generation to another can seem like talking a different language. “I suggest you approach looking at another generation with curiosity rather than judgment,” says Kim Lear of Inlay Insights.
The good news is there are legal devices to do whatever a farmer wants to do. The key is using the right mechanisms for the relationship piece.
There’s a serious lack of communication between generations, and procrastination and conflict avoidance are killing agriculture, says Elaine Froese, a farm family transition expert.
Having faith and patience, and seeking help from mentors helped first-generation Kentucky cattleman start farming full time.
How are you showing up on the farm? Do your actions meet up with your goals? Rena Striegel, a farm succession planning consultant, encourages the next generation of on-farm leaders to do some self-reflection.
“If handled improperly, transition events can be the death of your business. Or it can strengthen your business and clearly outline who you are and where you want to go,” says Dick Wittman.
Formulating your farm’s succession plan is likely not a straight line. Polly Dobbs, an Indiana attorney who is part of a seven-generation farm family, says it’s important to stay focused on your end goals.
The clock is ticking — and the current estate-tax exemption is set to plummet at the end of 2025. The smaller exemption coupled with inflation and land values likely means increased assets and estate-tax rates.
We asked previous awardees of the Top Producer Next Gen Award to reflect on lessons they’ve experienced in business and management.
Legacy. It’s a six-letter word, but it carries the weight of generations for agricultural families. The weight this word carries makes it valuable for families to understand what their legacy is and how to uncover it.
From the sands of Iraq to the pastures of Michigan, a war veteran’s heart for service is now regenerating the soil.
Entrepreneur decided to “be that guy,” to open Utah’s new packing facility. With 323,000 beef cows in the state, this new facility is primed to fill a big need for additional processing.
After years of letting negativity and discouragement hold him back from full-time farming, the first-generation Kentucky farmer decided to take a leap of faith.
NBA superstars Charles Barkley, Shaquille O’Neal and Kenny Smith learned how to hand milk a cow on live television thanks to a Madison, Georgia dairy farm, Big Sandy Creek Farm.
Grounded by his family but propelled by vision, Trey Wasserburger is the energetic force behind creating more processing capacity for local cattle producers.
The NY Farm Girls have become a social media sensation. With nearly 645,000 followers on TikTok, the three sisters share the truth about dairy farming, even when faced with negativity that can sprout on social media.
Trey Wasserburger, the 2023 Tomorrow’s Top Producer Horizon Award winner, is redefining the conception-to-consumer beef model to live out his dream of being a cowboy.
With a slogan of “raised, not sourced,” Tim Haer had a wild idea to differentiate their business: create a vending machine to sell meat produced on their family’s farm, an idea he says that’s been wildly successful.
Why all the fuss over community in rural America these days? For Jason Hocker, AMVC partner and veterinarian, it’s simple.
Thaddeus Bergschneider has been elected as the 2024-2025 National FFA President.
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