McDonald’s to Launch the McPlant—its Take on Plant-Based Protein

The company’s in-house culinary team created its own plant-based patty and tested it in select Canadian stores last year.

McPlant.png
McPlant.png
(McDonald’s)

McDonald’s stores in the U.S. will have a plant-based option on the menu in the coming year. The company announced Monday that it will launch the McPlant, a plant-based patty served on a sesame seed bun with all the usual toppings.

It says that it tested a plant-based option in select stores in Canada last year. Based on “encouraging response,” McDonald’s is excited to share a sneak peek of the McPlant and released a video of the packaging.

The company also says that it thinks its culinary team nailed it, and even though there are other plant-based burgers in the market, the McPlant “delivers our iconic taste in a sink-your-teeth-in (and wipe-your-mouth) kind of sandwich.”

Stores can offer the patty when they are ready, and the company expects some to test the burger next year, the announcement says.

Drovers_Logo_No-Tagline (1632x461)
Drovers_Logo_No-Tagline (1632x461)
Read Next
As the cost of high-quality bulls climbs, reproductive physiologist Jaclyn Ketchum explains how artificial insemination offers elite genetics and superior herd uniformity for a fraction of the investment.
Get News Daily
Get Market Alert
Get News & Markets App