Check out announcements about product and service announcements, including a new strategy and advocacy firm, trace mineral paste, cost savings calculator and virtual fencing company expansion.
New Agricultural Strategy and Advocacy Firm Launches
A new firm, Good & Associates, specializing in issues management, government affairs, strategic communications and industry relations for the agriculture sector has launched.
Firm owner, Chelsea Good, aims to bring her experience in federal and state policy, industry coalition building, law, and association leadership to a larger audience. Based in Leawood, Kan., Good & Associates serves clients throughout the U.S.
Good brings more than a dozen years of experience as vice president of government and industry affairs and legal at the Livestock Marketing Association (LMA), where she served as a key voice for livestock auction markets and the cattle industry. She will continue to serve LMA as a client of the new firm.
Good & Associates will offer services including: issues and crisis management, government affairs and policy development, industry and stakeholder relations, strategic communications, and legal, governance, and business advisory support.
New Trace Mineral Paste Available to Support Beef Cattle Health and Performance
Cattle producers looking for ways to quickly to support immune function, recovery and overall animal well-being have a new delivery option in Zinpro ProFusion Paste. Similar to the ProFusion Drench, the paste improves trace mineral status within 48 hours and easily administered in cow-calf, stocker and feedlot operations, especially when cattle are prone to reduced feed and water intake.
According to a release, ProFusion Paste is a nutritional supplement designed to deliver a multi-day supply of essential trace minerals and nutrients to cattle during critical periods of stress such as weaning, shipping, receiving and vaccination. It’s also been shown to improve vaccine efficacy and AI pregnancy rates when used at CIDR placement.
Investment Calculator Helps Ranchers Understand Cost Savings for Restoring Rangeland and Pastures
A new Return on Investment Calculator to help ranchers and land managers visualize the long-term cost savings of restoring their rangeland has been introduced by Envu.
Ranchers can see how much money and time they can save by increasing forage availability, reducing grazing strain, and increasing production using innovative solutions like Rejuvra herbicide and Invora herbicide by using the calculator.
According to a company release, Rejuvra herbicide stops cheatgrass at the germination level and protects rangelands for up to four years so desirable forage can return. This increase in forage availability reduces grazing pressure on the land and improves the overall ecosystem. A single application of Invora herbicide can reduce the canopy cover of mesquite for 10 years and huisache for five years. Rejuvra herbicide can help reduce feed cost by $50 to $100 per head and reduce labor costs by $15 to $25 per head.
Virtual Fencing Tech Company Raises Capitol for U.S. Expansion and Productivity
Halter, a technology company increasing productivity on U.S. cattle ranches with its virtual fencing and animal management system, has raised $100M in a Series D fundraising round, valuing the company at $1 billion, according to a company release.
Halter was created in New Zealand and has 150 ranchers across 18 states using the system in the U.S. The capital will help thousands more ranchers increase productivity and deepen their enjoyment of ranching, in turn driving growth in the economy.
