Consumer and wholesale beef demand are currently at 30-year highs, and economists say there are currently limited signs of that demand slowing down, as beefed up demand is a story across the U.S. and around the world.

In honor of National Ag Day, NCBA is sharing the stories of two advocates who play different roles in the industry, but both understand the importance of inspiring the next generation to get involved.

Beef. It’s What’s For Dinner., funded by the Beef Checkoff, announced a new partnership with celebrity athlete and former football star Tony Romo at the 2022 Cattle Industry Convention.

Seven of the nation’s top cattle operations were recognized as Environmental Stewardship Award Program (ESAP) regional winners for their environmental conservation efforts.

NCBA’s Marketing Committee passes policy suggestion on the Cattle Price Discovery and Transparency Act. The policy will need approval of NCBA’s general membership.

On Wednesday the U.S. House voted to pass two NCBA-supported pieces of legislation that are critical to providing producers with greater transparency in the cattle markets.