The Beef Quality Assurance program, or BQA for short, helps producers stay up on best management practices, and that builds consumer confidence.

Ranch families that have a son or daughter home from school for an extended period due to COVID-19 isolation should take advantage of the younger generation’s skills to update the ranch record keeping system.

Producers have made substantial progress in reducing the use of antibiotics and helping protect both human and livestock health through improved antibiotic stewardship.

COVID-19 has fundamentally changed consumer behavior and the U.S. economy. The effects are unprecedented and it is difficult to determine how long the impact will last.

It is critical for consumers to know that there is no shortage of meat in the U.S. In fact, production of beef, pork and poultry are projected at record levels in 2020.

A business-first approach lets everything else fall into place when families want to make their living on the land. Raising beef cattle as a business, Noble Ranch crunches numbers to keep control of its destiny.