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The Checkoff-funded Beef. It’s What’s for Dinner. brand, managed by NCBA, kicks off summer grilling season with a multi-pronged campaign to encourage consumers to cook beef on the grill all summer long.

In response to the ongoing efforts to provide relief to Americans impacted by the COVID-19 crisis, NCBA Vice President of Government Affairs Ethan Lane issued the following statement.

As the Senate nears a vote on the Great American Outdoors Act, NCBA and 48 other livestock and natural resource groups oppose the bill because it creates more than $14 billion in new, mandatory spending.

State beef councils around the country are joining forces to invest state-controlled Beef Checkoff dollars in Beef. It’s What’s For Dinner. digital advertising campaigns.

Beef promotion programs managed by NCBA have shifted in response to the coronavirus pandemic to reflect consumer concerns about their day-to-day health and the availability of delicious, safe, wholesome food, like beef.

NCBA president Jerry Bohn said a major trigger in negotiated trade data was tripped during the first quarter of 2021, as determined by the Live Cattle Marketing Working Group Regional Triggers Subgroup.

Congress must consider the implications that changes to federal tax policy will have on family-owned agricultural businesses, and the “American Families Plan” must also support family farms and ranches.

The U.S. District Court in Arizona struck down the 2020 Navigable Waters Protection Rule, a regulation that corrected the 2015 Waters of the United States (WOTUS) rule and provided protections to farmers and ranchers.

On Wednesday the U.S. House voted to pass two NCBA-supported pieces of legislation that are critical to providing producers with greater transparency in the cattle markets.

Stephanie Nash of Chapel Hill, Tenn., is the winner of the 9th annual National Anthem Contest, sponsored by Norbrook®. Nash will sing the “Star-Spangled Banner” at the 2022 Cattle Industry Convention in Houston.