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Even after losing a major export market, the U.S. bovine genetics industry bounced back in 2025.

From visual-only ear tags to electronic ear tags, brands and tattoos, how producers choose to identify their cattle is impacted by their management program.

Check out the Sterling Marketing Profit Tracker for week of March 14.

Texas animal health officials and Texas Cattle Feeders Association confirm the claims are false.

Texas rancher Meredith Ellis shares how she combines landscape architecture with science-informed stewardship to advance the future of sustainable beef.

Brad Kooima with Kooima Kooima Varilek says there were a couple of reasons the market ignored the strike and the biggest was the higher equity markets and lower crude oil

With more than 600,000 acres burned, crews continue to fight to contain four active fires as the state’s largest-ever blaze continues to grow.

Thousands of union workers at the JBS Greeley, Colo., plant went on strike Monday calling for higher wages, safer working conditions and respect on the job.

NOAA and CPC issue an official El Niño watch with a 62% chance of forming by late summer. Meteorologist Drew Lerner explains why it’s coming sooner than expected, but warns the extreme forecasts may be overstated. What it could mean for global crops this year.