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Checkoff-funded consumer market research shows us that the key generation for beef marketing - millennials - practically live on their computer devices. They tell us that they get virtually all of their info

Whole Foods Market Inc won the dismissal of a lawsuit by a well-known animal rights group that accused the grocery chain of deceiving consumers into believing the meat it sells is raised more humanely than normal, resul

The 5-Area Accumulated Average Cattle Price fell this week from $126.55 on April 26 to $123.78 on May 3.

The panel of cattle industry experts who make up our Monday Market Sentiment had an average guess of

$12

A China-led consortium seeking to buy Australia’s S. Kidman & Co withdrew its A$371 million ($280 million) bid for the country’s largest private land-holding company and is planning to make another, a partner in the pur

Why do youth livestock show animals require extra paperwork when marketed to a packer? The April 6th speaker for the Animal Care Wednesday Webinar was Paula Alexander, Project Manager of Tyson’s Sustainable Food P

New research shows that high-quality protein helps increase physical function during weight loss in older obese adults.

‚...the checkoff’s extensive market research shows us that older Millennials - especially those with young families - make up our target audience for consumer marketing?

Delivering beef messages on email, blogs and social networks allows the checkoff to be extremely selective about who receives our messages because we use “geo-targeting” that allows us to specifically focus

The USDA Census of Agriculture says cattle and beef production is the largest single segment of American agriculture, but the average age of the American cattle farmer or rancher is in the late 50s.

Take this month’s My Beef Checkoff Quiz for a chance to win a prize package from My Beef Checkoff.