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Modern technology can help producers “double dip” by establishing cover crops earlier in the season and achieve both fall and spring grazing from the same piece of ground.

As retail beef prices increase, the minutes worked to purchase beef are still below previous peak levels in the ‘80s. Consumers see beef as a valuable product and are willing to allocate more of their earnings to purchase it.

A look at how the beef industry is changing to fit consumer demand with fewer numbers.

Tucker Brown explains how he earns money on social media — platforms paying for content engagement, brand partnerships and speaking opportunities.

A cattle-raising family is going all-in on drone application technology, and a side hustle spinoff business is in the works after finding success spraying their own pasture land.

Check out the Sterling Marketing Profit Tracker for week of Oct. 11.

A clean start begins at the navel. Good calving hygiene and early care are the simplest ways to prevent costly infections and improve calf health outcomes.

Strategic management, disease prevention and parasite control set replacement heifers up for lifelong productivity.

It isn’t uncommon for horses to be used extensively to gather and sort cattle at ranches across the U.S. For these Arizona, Nebraska and Wyoming ranches, horses have an essential role in daily operations and effective animal management.