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Europe and South America will try to revive stalled trade talks in mid-May despite Brazil’s political crisis and reticence from France, the European Union and Argentina said on Thursday.

A Las Vegas judge on Friday entered not guilty pleas for the last five defendants to be arraigned over a high-profile standoff about cattle grazing rights between armed protesters and federal agents at the Nevada ranch

Checkoff-funded consumer market research shows us that the key generation for beef marketing - millennials - practically live on their computer devices. They tell us that they get virtually all of their info

Whole Foods Market Inc won the dismissal of a lawsuit by a well-known animal rights group that accused the grocery chain of deceiving consumers into believing the meat it sells is raised more humanely than normal, resul

New research shows that high-quality protein helps increase physical function during weight loss in older obese adults.

‚...the checkoff’s extensive market research shows us that older Millennials - especially those with young families - make up our target audience for consumer marketing?

Delivering beef messages on email, blogs and social networks allows the checkoff to be extremely selective about who receives our messages because we use “geo-targeting” that allows us to specifically focus

The USDA Census of Agriculture says cattle and beef production is the largest single segment of American agriculture, but the average age of the American cattle farmer or rancher is in the late 50s.

Take this month’s My Beef Checkoff Quiz for a chance to win a prize package from My Beef Checkoff.

The 5-Area Accumulated Average Cattle Price slightly increased this week from $133.91 on April 12 to $133.97 on April 19.