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For generations, Texas cattle raisers have balanced livestock production with wildlife conservation, but many warn that federal overreach is creating a “disincentive” for good stewardship.

A new partnership between the Kansas Beef Council and KSHSAA is bringing science-based nutrition to thousands of athletes, proving that high-quality protein is the ultimate fuel for success on and off the field.

Transition planning is about more than just paperwork. A fifth-generation rancher shares the mindset shifts required to honor the past while securing your own future.

The coalition is urging a federal appeals court to maintain a ruling that routine farm emissions are not “emergency spills” and should remain exempt from industrial reporting requirements.

Total cattle numbers are tight, but the beef industry is maximizing every head. Two economists break down the “uneven” slaughter trends shaping the 2026 outlook.

Adult flies are only part of the problem. Knowing where they breed, rest and multiply can help you develop more effective control strategies.

Check out the Sterling Marketing Profit Tracker for week of July 11.

From ‘culture shock’ to new priorities, young leaders reflect on the life lessons they’re bringing back to the States from an international livestock judging tour.