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Cargill’s Johnathan Wells explains how a 30% increase in heart rate translates to lost pounds — and why breaking the fly life cycle is the key to protecting your bottom line.

From city roots to cattle country, Dr. Erika Nagorske has built a career where trust is the most vital tool. She proves that in veterinary medicine, deep human connection is just as important as the clinical science.

Despite a historic 15% Prime grade achievement, heavier carcass weights and excess backfat are creating new hurdles for the Certified Angus Beef brand.

From the fallout of Oklahoma’s poultry lawsuit to the looming threat of screwworm, NCBA’s Ethan Lane warns that ranchers are increasingly left to carry the burden of regulatory and legal shifts.

New reports highlight the concerning transboundary spread of a new serotype that evades current vaccines and increases the risk of introduction to the U.S.

While feedlots are incentivized to push for record weights, ranchers are feeling the strain of larger, high-maintenance cows. Experts say matching your herd to your environment is the only way to win.

Small shifts in timing and handling during early pregnancy can quietly determine whether transport leads to a successful conception or a lost one.

A 75-year low in U.S. inventory and restricted Mexican imports are tightening supplies. As grilling season nears, strong demand and record cash trades continue to propel the market despite geopolitical tensions.

Check out the Sterling Marketing Profit Tracker for week of April 11.

While we often focus on winning, the true value of livestock judging lies in the character traits and “intangible advantages” that stay with a person long after the final card is turned in.