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Consumer research funded by the Beef Checkoff helps provide data that enables communications with specific messages encouraging the purchase of beef.

The U.S. lamb market functioned properly until the early 1990s as domestic production was clearly responsive to changes in domestic demand, argues the R-CALF CEO.

Vice president of communications for the Kansas Livestock Association, Scarlett Hagins Madinger was recognized with the BIF Ambassador Award.

The concept of measuring the flavor of food is extraordinarily more complex than simply measuring tenderness or juiciness and requires very specialized equipment.

The results of a well-designed crossbreeding system are primarily realized through the advantages of the crossbred cow.

Changes in trade will result in relatively minor market adjustments but will not change the level or trajectory of U.S. cattle prices.

Farm Journal survey shows more than two-thirds of U.S. farmers and ranchers believe conservation funding is important to build farms’ resilience, address the effects of climate change.

Cash prices in the North surged higher on active trade volumes while the South posted modest gains on light to moderate volume. Feeder cattle and calf prices were mixed.

The good news is there are legal devices to do whatever a farmer wants to do. The key is using the right mechanisms for the relationship piece.