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UNL researchers are linking cattle genetics and rumen microbes to find ways to cut methane losses and boost feed efficiency on ranches.

Joe Kooima with Kooima Kooima Varilek says the live and feeder cattle futures board has remained sideways since around Dec. 11. However, there is one thing that could break that trend.

Terrain’s Dave Weaber says placements of cattle into feedlots will continue to shrink, long-feared beef slaughter capacity reductions have arrived, and the beef cow herd hasn’t begun to expand.

Noble Research Institute shared data-backed management practices for land stewardship.

Wellnitz says proper communication saves a business time and money in the long run.

Quarterback Josh Allen and Hailee Steinfeld deliver a substantial protein surprise to the Bills’ offensive line, fueling them for success.

Check out the Sterling Marketing Profit Tracker for week of Dec. 20.

From Rudolph’s glow to Blitzen’s hooves, every detail passed inspection just in time for the big night.