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OFF supporters, in their effort to undermine the Beef Checkoff, are touting a meaningless measure – and in turn boondoggle their own credibility.

Trumler Ranch of Rockville has been selected as the recipient of the 2023 Nebraska Leopold Conservation Award®.

Implanting preweaning is one of the most cost-effective ways to increase production for the cow-calf producer, and research shows implanted steer calves outgain bull calves.

Spring calving brings the promise of working calves and branding season. Each operation is set up differently with varying resources to work calves. How do you minimize cattle stress during this event?

Kansas typically accounts for 25% of the nation’s winter wheat production, but ongoing drought is weighing on overall crop conditions. Farmers are now facing the possibility of increased abandonment this year.

Building a battle plan to protect calves from bovine respiratory disease (BRD) long before antibiotics are necessary should be incorporated into every cow-calf operation.

Scientists confirm meat’s critical role in diet and society and warn that livestock systems are “too precious” to become the victim of simplification and reductionism.

How fair officials and the local sheriff, both unencumbered by intelligence, tarnished your image as a livestock producer and created a public relations disaster.

The Red River Basin is at severe risk of flooding along rivers and overland flooding. Ranchers can take steps to ensure that livestock have safe housing and access to feed resources and clean water.

It does not appear that consumer beef buying behavior has changed significantly thus far with higher retail beef prices.