The Certified Angus Beef (CAB) product selection is expanding to answer the demand for grass-fed beef.
Introducing Certified Angus Beef Grass-Fed by Niman Ranch, the brand is “growing to provide premium beef for every liking,” says the release.
CAB President John Stika says, “While our core focus remains on the quality of our traditional product, we recognize that there is a growing consumer interest in grass-fed beef. This product will represent a small portion of total sales, but it’s an important addition that helps us meet the needs of consumers who have different preferences — while offering them the high-quality beef they expect from us.”
The new product will make up less than 1% of the total CAB supply, says the release, and the product will initially only be available through a few, exclusive restaurants and grocery stores.
Consistent with the other CAB brand products, the grass-fed beef must meet all ten specifications, with marbling a necessary specification to guarantee flavor and tenderness in beef, the release adds.
John Tarpoff II, vice president of beef for Niman Ranch, believes in the value of Angus cattle and attributes a consistent, well-marbled CAB grass-fed product to using the right genetics, quality pasture forages and top-notch animal care that minimizes stress.
Stika notes that Certified Angus Beef Grass-Fed product has been long requested, but it wasn’t until now the brand could offer a grass-fed program that included the brand’s specifications, without compromising quality and taste.
