Regardless of how lab-grown protein products are categorized, the federal law that created the Beef Checkoff does not allow such products to be promoted.
CEO Greg Hanes discusses the Cattlemen’s Beef Board five-year strategic plan that identifies and sets priorities for the organization, as well as calls for more collaboration within the beef industry.
Greg Hanes says cow-calf, feeder, dairy, veal, and others producers all benefit from the Checkoff’s work to grow demand and protect beef’s livelihood and viability in an increasingly competitive arena.
Work conducted during the annual BPOC is the culmination of the beef industry’s entire year — the end result of hundreds and hundreds of volunteer hours from American beef producers and importers.
Want to know how your Checkoff dollars are spent? Cattlemen’s Beef Board CEO Greg Hanes urges cattlemen to visit DrivingDemandforBeef.com to learn how the money is invested, with volunteer producers calling the shots.
Greg Hanes, CEO of the Cattlemen’s Beef Board, discusses Beef Checkoff contractors and the system in place to ensure funds are used only for authorized purposes.
The Cattlemen’s Beef Promotion Operating Committee will meet in Denver, Colorado, Sept. 9 and 10 to discuss, debate and ultimately allocate around $40 million for eligible beef industry programs within the Beef Checkoff.
Misinformation floating around about the Beef Checkoff in recent weeks has producers seeking answers to questions about the state of our industry. Greg Hanes, CBB CEO provides some key information.
Cattlemen’s Beef Board CEO Greg Hanes says the Beef Checkoff was “designed by producers, for producers, to build value by focusing on key areas of research and promotion to drive demand for our beef around the world.”
