Consumers want transparency about how beef is raised. They care about the eating experience, nutrition and animal welfare, and they are increasingly interested in online shopping and diverse protein options.

The Senate and House each have their own Committee proposals for President Trump’s Big Beautiful Bill. There are some key differences in each that could impact farmers and ranchers.

Cow slaughter was down by more than 17% through mid-May. If that trend continues through the rest of the year, beef cow slaughter would be at the lowest levels we have seen since 2015.

Technology, genetics and market signals must align to drive meaningful improvements in beef production. Meat scientist Dale Woerner says the industry needs to move from simply measuring weight to understanding the true composition and efficiency of cattle.

The Nebraska and Iowa/Minnesota reporting regions continue to lead the way with a trading range from $239 to $244/cwt.

In a marketplace filled with competing messages and general mistrust among consumers, it is encouraging to see high levels of trust by consumers in those individuals with hands-on experience with the animals, namely the veterinarian and the producer.