Idaho rancher Dawn Anderson explains why guessing cattle weights leads to lost profit and how the right scale system provides the confidence needed for data-driven management.

A new interactive platform aims to help connect digestive health research with on-farm decision making. By expanding beyond the rumen, it reflects a growing shift toward whole-system management in cattle.

The April 2026 theme of the International Year of Rangelands and Pastoralists (IYRP), “Climate and Resilience,” highlights a critical reality.

While global production climbed in 2025, the latest Alltech survey highlights a diverging landscape of North American contraction and rapid commercialization in Africa and Asia.

With algorithmic trading reacting to headlines in seconds, cattle producers must rethink how they measure, manage and survive price swings. From 30 to 300 head, producers are using LRP to secure a floor price while staying flexible in a volatile, high-value market.

Check out the Sterling Marketing Profit Tracker for week of April 18.