To help cattle reach optimum performance, don’t forget to monitor vitamin A intake.

From the creation of the Beef Center of Excellence to improvements at the Oklahoma State University Swine Research and Education Center, OSU is serious about moving the needle in programs impacting animal health.

Brett Spader shares how data, technology and transparency are reshaping breed organizations and delivering real value to members.

Hy Plains Feedyard has worked with experts to improve beef-on-dairy calves’ carcass quality through genetic selection.

Oklahoma State’s Mark Johnson explains hybrid vigor is the result of GCV.

Outstanding producers from California, Kansas, Ohio, Oregon and Wisconsin will be recognized for excellence, leadership and innovation.