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Check out the Sterling Marketing Profit Tracker for week of Sept. 19.

Why cattle producers should care about what happens between the ranch and the consumer.

From a 1928 membership to a 2026 Commitment to Excellence award, James Coffey pairs generational roots with precision genetics and customer buybacks in Kentucky.

Endovac Animal Health’s Dr. Travis White breaks down the five risk phases of fall calving and why ‘alive this morning’ isn’t enough.

Joe Kooima of Kooima Kooima Varilek says the report is the kind of trigger needed to change the momentum in the cattle market.

From plant closures to political pressure on beef prices, Iowa’s five-point plan leans on young producers, working lands and regional processing to lead herd rebuilding efforts.