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Why consistent herd records are the key to a successful ranch transition and long-term production success.

Nebraska extension educator stresses vigilance in monitoring calf health following exposure to wildfire smoke.

Experts outline the integrated approach needed to capture every pound of gain.

Even after losing a major export market, the U.S. bovine genetics industry bounced back in 2025.

From visual-only ear tags to electronic ear tags, brands and tattoos, how producers choose to identify their cattle is impacted by their management program.

Check out the Sterling Marketing Profit Tracker for week of March 14.

Texas animal health officials and Texas Cattle Feeders Association confirm the claims are false.

Texas rancher Meredith Ellis shares how she combines landscape architecture with science-informed stewardship to advance the future of sustainable beef.