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New reports highlight the concerning transboundary spread of a new serotype that evades current vaccines and increases the risk of introduction to the U.S.

While feedlots are incentivized to push for record weights, ranchers are feeling the strain of larger, high-maintenance cows. Experts say matching your herd to your environment is the only way to win.

Small shifts in timing and handling during early pregnancy can quietly determine whether transport leads to a successful conception or a lost one.

A 75-year low in U.S. inventory and restricted Mexican imports are tightening supplies. As grilling season nears, strong demand and record cash trades continue to propel the market despite geopolitical tensions.

Check out the Sterling Marketing Profit Tracker for week of April 11.

While we often focus on winning, the true value of livestock judging lies in the character traits and “intangible advantages” that stay with a person long after the final card is turned in.

Don’t be misled by the label. Discover how animal rights activists are posing as family farmers to influence major agricultural legislation and undermine the industry from within.

Seven interactive stations — from drone-based inventory to advanced nutrition —introduces students to the high-tech complexity and career opportunities behind every finished steer.

As the Iran war drives fertilizer prices up 40%, the Trump administration is warning against price gouging. A new survey shows only 60% of corn farmers have secured their nitrogen needs for 2026.

On the consumer side, demand for beef continues to grow and is reaching record levels. Nebraska Farm Bureau reports an index created by the Livestock Marketing Information Center (LMIC) to gauge beef demand reached 138 last year, the highest on record and a 10-point jump from 2024.