Red meat is being threatened by the Dietary Guidelines Advisory Committee for removal from the center of the plate. Now the beef industry is firing back with a social media campaign called #BeefsOnMyPlate.
Beef producer and current National Cattlemen’s Beef Association president Philip Ellis sat down with AgriTalk to discuss the program.
The goal is for a 1,000 photos to be shared on social media with the hashtag #BeefsOnMyPlate, and directed at the Secretaries of the U.S. Department of Agriculture and Health & Human Services.
“We want the Secretaries to realize that lean beef is part of the everyday diet,” Ellis says.
Consumers and producers are encouraged to send pictures of their lean beef whether it be steak, hamburger or any other beef cut across social media sites like Twitter, Facebook and Instagram. In the post share it specifically with @SecBurwell and @USDA.
“Get it to them so they can see beef is on the plate, it is an important and necessary part of the diet to get the protein we need to function and thrive,” Ellis says.
Many people and organizations have already taken to social media and here is sampling of their posts:
We raised five valedictorians on a beef diet. Building brains with beef for the next generation. #BeefsOnMyPlate pic.twitter.com/XgbwshVknp
— Joan Ruskamp (@JoanRuskamp) April 6, 2015
Beef can be part of a healthy diet, how about a steak salad for lunch? #BeefsOnMyPlate pic.twitter.com/ezPEakRwKR
— Joe Hansen (@infodude) April 6, 2015
#BeefsOnMyPlate since animal protein is superior to plant protein for humans @bigfatsurprise @feedyardfoodie @ahhite pic.twitter.com/n6g7DbXkUP
— Peter Ballerstedt (@GrassBased) April 7, 2015
There are so many different recipes you can do with beef and it will always be delicious! #BeefsOnMyPlate A photo posted by Brittany (@brittschane17) on Apr 10, 2015 at 10:32am PDT
An awesome meal for #fitness and health. Because #BeefsOnMyPlate @USDA @SecBurwell, Keep beef on Dietary Guidelines! pic.twitter.com/xs4X6F8Tr5
— Ryan Goodman (@beefrunner) April 7, 2015
Show @SecBurwell & @USDA your #BeefsOnMyPlate photos! pic.twitter.com/56AzU9Ng22
— NCBA's Beltway Beef (@BeltwayBeef) April 7, 2015
Top sirloin salad..?#Beef #LeanBeef #GetInMyBelly #DeliciousAndNutritious #PastureToPlate #FarmToFork #beefsonmyplate A photo posted by ashley buckingham (@ashley_buckingham) on Apr 7, 2015 at 2:58pm PDT
Hey, @SecBurwell & @USDA we love BEEF! Keep lean beef in the #DietaryGuidelines! #BeefsOnMyPlate! pic.twitter.com/dxnwdLR86P
— Texas Cattle Feeders Association (@txcattlefeeders) April 6, 2015
#TBT An old #KansasBeefCouncil billboard with #KansasCityRoyals legend #GeorgeBrett. #Beef #BeefsOnMyPlate A photo posted by House Agriculture Committee (@houseagcommittee) on Apr 9, 2015 at 10:29am PDT
Lean beef gives us zinc, iron and protein! #BeefsOnMyPlate #PowerProtein pic.twitter.com/NFjgZo95tZ
— Erin Beasley (@Erin_Beasley86) April 6, 2015
#BeefsOnMyPlate tonight to launch the CA Young Cattlemen on the Capitol event! Excited for tomorrow when the work and learning begins! @CalCattlemen A photo posted by Malorie Bankhead (@malthebeefgal) on Apr 7, 2015 at 8:47pm PDT
Beef is a great multivitamin! Lean beef should be kept in the #DietaryGuidelines, @SecBurwell @USDA. #BeefsOnMyPlate pic.twitter.com/wIr6OJWRTA
— KansasLivestockAssn. (@newsfromkla) April 8, 2015
#BeefsOnMyPlate @USDA & @SecBurwell eat healthy w #leanbeef pic.twitter.com/HD9XSJM1rM
— Stacy Hadrick (@StacyHadrick) April 8, 2015
Beef is a healthy & delicious way to get essential nutrients! @secburwell @usda #BeefsOnMyPlate #DietaryGuidelines pic.twitter.com/b3yA238Jku
— Suzy Sirloin Inc. (@SuzySirloin) April 6, 2015
What’s on your plate for lunch? I’ve got lots of #protein, #zinc, #iron and B #vitamins on mine. #BeefsOnMyPlate #veggies #ProteinChallenge A photo posted by Daren Williams (@real_beefman) on Apr 10, 2015 at 10:27am PDT
Tell @SecBurwell & @USDA to keep lean beef in #DietaryGuidelines by sharing your #BeefsOnMyPlate photos @BeltwayBeef pic.twitter.com/zOmPMZJuyV
— TSCRA (@TSCRA) April 6, 2015
To hear all of Ellis’ comments on the social media effort listen to the AgriTalk interview here:
