Using regenerative grazing practices can benefit the land and a ranch’s bottom-line, but it can also bolster a more sustainable supply chain.
Nestlé® Purina PetCare Company is putting that to the test, working with agriculture leaders National Grazing Lands Coalition, AgriWebb and Regrow to implement the new Legacy Landscapes Program. Beginning in Texas, the collaborative program will provide technical and financial assistance for up to 50 ranches in the Lone Star state, but program implementers at NatGLC say that they hope to spread further into the Great Plains soon.
Legacy Landscapes enrollees will benefit from:
- Grazing Management Guidance
- AgriWebb Livestock Management Software
- Technical Assistance
- Financial Assistance
The program will track practices that have a corresponding reduction in greenhouse gas emissions, then use Regrow to connect those reductions through the value chain as insets credited to Nestlé Purina’s corporate sustainability goals. Participating producers will also receive financial incentives and payment for any inset credits generated.
“This program marks a new era for NatGLC,” Chairman Rob Cook says. “We’re excited to join our supply chain partners and commend Nestlé® Purina for their commitment to this program. Building producer-focused programs like this is vital for demonstrating properly managed grazing lands provide a multitude of benefits to society. This program will also empower grazing land managers to continually improve their decision-making through access to more robust data about their operations, demonstrating the value that comes from their management above and beyond food and fiber.”
Interested producers can find out more at Legacy Landscapes Page or sign-up here.
