Drovers Round Up: Updates From Angus, Red Angus and National Cattlemen’s Foundation

Information about Angus’ new recognition program, Red Angus collaborates with Breedr and applications open for W.D. Farr Scholarship.

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(Drovers)

American Angus Association launches a new recognition program: Data Driven Herd

Members of the American Angus Association® can now be recognized for their commitment to data collection and participation in the Angus Herd Improvement Records (AHIR®) program.

The association recently announced the Data Driven Herd recognition program, which recognizes herds who contribute a set of phenotypes on multiple traits of their choosing each year.

Association members can track their current status and progress towards the Data Driven Herd award levels in their AAA Login account.

Red Angus Announces Collaboration with Breedr to Enhance Value and Market Access for Cattlemen

The Red Angus Association of America has launched a new supply chain initiative in collaboration with Breedr, a livestock management technology platform. For producers participating in RAAA’s Angus Access marketing program, this collaboration offers real-time, data-driven tools to improve cattle traceability, meeting market access requirements and enhancing the value of Red Angus cattle.

Breedr’s cattle management platform enables digital tracking of individual animals from ranch to rail. By investing in this innovative supply chain tool, RAAA is enabling Red Angus genetics to connect more seamlessly with verified beef programs, giving producers greater access to the branded beef marketplace and advancing Red Angus cattle within the beef industry.

Participation in the platform is opt-in and entirely voluntary. Producers who enroll in Angus Access can access Breedr’s user-friendly and secure system to organize herd data, generate carcass feedback and connect quality cattle with value-based marketing programs, all without disrupting existing workflows. By combining digital infrastructure with national marketing access, this effort makes Angus Access more valuable than ever for cattle producers.

Learn more about the opportunity on the Red Angus Association website.

Applications Open for W.D. Farr Scholarship

Graduate students pursuing careers in meat science and animal science are encouraged to apply for the annual W.D. Farr Scholarship program. Established in 2007 by the National Cattlemen’s Foundation (NCF), the scholarship recognizes outstanding graduate students committed to advancing the beef industry.

Two $15,000 grants are awarded to graduate students who demonstrate superior achievement in academics and leadership.

Eligible students must apply online by submitting a cover letter, curriculum vitae, description of applicant’s goals and experience, a short essay, statement of belief in the industry, as well as a review of the applicant’s graduate research and three letters of recommendation by Sept. 19, 2025. The 2025 scholarship recipients will be recognized at CattleCon 2026, Feb. 3-5, in Nashville, Tennessee.

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