Ducks Unlimited and AgriWebb are joining forces and taking aim at addressing the challenges of grazing on public lands in North and South Dakota.
Supported by a grant through National Fish and Wildlife Foundation (NFWF), the program provides livestock producers in cow-calf or stocker operations with digital tools and infrastructure to manage their public land, livestock and profitability more effectively. Ranchers enrolled in the program benefit from AgriWebb software combined with temporary and virtual fencing to holistically manage their livestock and land.
“Keeping grasslands intact is essential to the long-term sustainability of waterfowl and other wildlife,” notes Billy Gascoigne, DU senior director of agriculture & strategic partnerships. “Ranchers are the primary stewards of these landscapes, and it’s imperative that we develop solutions that help them implement adaptive, profitable grazing practices while ensuring the next generation can continue this important work.”
According to the organizations, the partnership will provide a streamlined way to report livestock numbers and managed acreage to NFWF. By capturing this data, the partnership is tackling some of the industry’s biggest challenges, including:
● Enhance grassland health: Promoting vibrant nesting cover for waterfowl through ample rest and rotation.
● Empower producers: Providing the “productivity-driving” insights needed to manage herds more effectively on complex public lands.
● Strengthen the food chain: Ensuring long-term land fertility to support a growing global population.
“Producers wear many hats, but none are more critical than feeding the world while stewarding the land,” says Campbell Mauchan, AgriWebb vice president of partnerships. “By combining DU’s conservation expertise with AgriWebb’s ability to turn simple data collection into actionable insights, we are helping ranchers nurture the ecosystems we all rely on. When a rancher is equipped to not just record their data, but use it, they are able to make decisions that help them nurture the ecosystems that support their legacies.”
According to the organizations, the initial roll out focused on Dakotas state trust lands is being considered a pilot for a scalable model in how technology and conservation can work to support ranchers across North America.
For more information, ranchers can visit ag.ducks.org.


