How COVID-19 Changed America’s Eating Habits

Family dining
Family dining

While it seems like much of the world has changed since the COVID-19 pandemic began, Kansas State University nutrition specialist Sandy Procter says some of American’s eating habits have remained the same.

She cited an annual report called the Eating Occasions Compass from the Hartman Group, a consulting firm that studies the American food and beverage culture. This year, the group reports that while we hunkered down in our homes, we continued to have the same number of meals and snacks as we did before the pandemic began.

“The statistics of when we eat, and what meals and snacks we eat, continue to be identical,” said Procter, who spoke recently on the K-State Research and Extension program, Sound Living.

Yet, while when we ate remained the same, one not-so-surprising change was where we ate.

According to the report, in-home eating accounted for 88% of all eating and drinking occasions in Spring 2020, an increase of 12% from 2019. The number of occasions in which Americans ate away from home was cut in half – 12% in 2020 compared to 24% in 2019; just 4% of meals were eaten at restaurants during the time period studied, down from 10% one year earlier. Eating at work and on-the-job decreased dramatically.

“The study found that Americans are more likely to be purchasing foods and beverages further away from consumption,” Procter said. “Stock-up trips (to grocery stores) are now more likely to contribute to everyday eating. But they found that young adults are the ones most likely to purchase foods for immediate consumption, often by delivery or carryout.”

Supporting research tells Procter that more eating at home probably translates to eating more healthfully. In fact, one of the report’s key takeaways is that instead of purchasing ready-to-eat foods, Americans are choosing to cook more often and try new recipes.

“We have more time to cook and there’s more interest in knowing the source of our foods, or preparing foods from scratch,” she said. “This survey reveals we are more interested in knowing how everything we bring into our lives affects our health.”

The Hartman Group surveyed 2,463 American adults aged 18 to 73 between April 9-30. Other key findings include:

  • From morning through lunch, Americans are eating more often with others.
  • Boredom plays a role in Americans’ food choices. Many begin the day with healthy intentions, but their food choices become less healthful in the evening and late night.
  • Lunch has taken on more characteristics of dinner. Americans are more likely to prepare a “higher-stakes meal” (one that requires more cooking than just microwaving) for lunch than before.
  • Early-morning snacks are more likely to be consumed with others, but afternoon snacks are more often consumed alone – a finding that the Hartman Group calls the “last bastion of ‘me time.’”
  • Third-party delivery services have taken on increased importance, especially among Millennials. Americans are more likely to order ahead, by kiosk, or drive-through.

Procter notes that time will tell if the healthy habits indicated by this year’s Eating Occasions Compass will stick around.

“When we are able to go back to our schedules and everyone no longer is encouraged to work at home, I suspect some of these new, healthier habits might slip; in some cases, quite a bit,” she said. “But I think we can be hopeful that some of those healthful habits will become a little more permanent, or show up more often. Hopefully those who have never cooked before and have now ventured there are going to continue to find the positives in that.”

The Hartman Group’s full report on the Eating Occasions Compass is available online for download. More tips for healthy eating are also available online from K-State Research and Extension.


Latest News

Winter cattle feeding
Cash Cattle Weaker As Grain Rallies

Cash cattle prices slipped lower throughout the week as packer demand was called moderate. Grain markets posted a significant rally on the heels of USDA's report on Tuesday.

2 hours ago
Packing plant workers
Fired Tyson Managers: ‘Betting Pool’ Stories Distorted

Former Tyson Foods Waterloo, Iowa, plant managers dispute claims of how an "office pool" regarding COVID-19 was portrayed in news stories and deny it was about how many employees would contract the virus.

1 hour ago
Dream Lake with Hallett Peak in the background, at Rocky Mountain National Park.
Hi-Plains Researchers To Help Protect Rocky Mountain National Park

A Texas A&M AgriLife team will work with the Colorado Livestock Association and other stakeholders to refine and evaluate practices to reduce agricultural ammonia emissions into Colorado’s Rocky Mountain National Park.

12 min ago
AL Ranch
Beef. It’s What’s For Dinner. Launches “MBA NextGen”

MBA NextGen updates the popular MBA training modules making it easier than ever for a new generation of farmers and ranchers to share their story and advocate knowledgeably for the beef industry.

8 min ago
Greg Henderson
Overall Meat Sales Higher In 2020

Meat sales - both dollar values and volume - were significantly higher in 2020. Those gains, however, came at the expense of a crippled restaurant and food service industry that may take years to recover.

9 min ago
Progressive Beef
Progressive Beef and Wendy’s® Advance Partnership

Wendy's announces 15% increase in percentage of beef sourced through Progressive Beef-certified producers in 2020; on track to meet goal of at least 50% this year.

14 min ago