Don’t be misled by the label. Discover how animal rights activists are posing as family farmers to influence major agricultural legislation and undermine the industry from within.
As funding for activism grows, it’s more important than ever for those of us in the farm and food community to share our own stories. If we don’t speak up about what really happens on farms, we risk letting activists tell that story for us.
Fairs provide an invaluable time to engage with the public about agriculture. But watch out for detractors attempting to sway public opinion and protest these events.
Consumers are staying true to their core values and buying products they feel good about. However, animal ag needs to stay alert as there has been an uptick in direct actions from animal rights groups.
Have you ever wanted to post on social media but were worried about potential backlash? Knowing how to handle contentious issues online can help people understand the animal agriculture’s commitment to animal care.
Animal rights extremists continually attempt to gain access to farms and facilities by any means necessary – and oftentimes that comes with a lack of biosecurity measures like proper clothing and sanitizing.
Activist groups continue to seek out large gatherings as opportunities to garner attention for their messages against animal agriculture, and fairs and expos are no exception.
Animal rights groups like the Humane Society of the United States and The Accountability Board are taking their plight to public-facing companies. Brands need to prepare for attacks, says Animal Agriculture Alliance.
“We most abolish animal ag to prevent the next pandemic.” While animal rights supporters make up a small percentage, they are loud and can mislead consumers with messages like this. Here’s the 2023 activist roundup.
