The world’s largest meat packer is launching a plant-based burger in Brazil. JBS SA says their new product will be sold under their brand Seara, and is made from soy, wheat, garlic, onions and beetroot. Seara launched the new plant-based patty at the APAS Trade Show 2019 in São Paulo, Brazil, earlier this month and expects to start selling the burger commercially soon.
Two other large U.S. meat packers, Tyson Foods and Cargill, have previously announced their intentions to venture into the alternative protein category.
Tyson Foods had been an early investor in Beyond Meat, the start-up plant-based product. But Tyson sold its interest before Beyond Meat’s IPO last month. In February, Tyson announced it will be creating its own plant-based protein product.
In a statement, Tyson Foods CEO Noel White said, “Tyson Foods continues to be committed to providing alternative protein as a choice for consumers and recently announced the creation of a new business focused on combining our creativity, scale and resources to make great tasting protein alternatives more accessible for everyone. We plan to launch an alternative protein product soon with market testing anticipated this summer.”
Earlier in May, Cargill announced it will invest in Aleph Farms, a cultured meat company which focuses on growing complex meat varieties like steak. Cargill is participating in an investment round looking to move Aleph Farms' product from prototype to the commercial marketplace.
"Cargill is committed to innovation, and we are delighted to be a part of Aleph's accelerated growth," said Sonya Roberts, Managing Director of Growth Ventures and Strategic Pricing for Cargill Protein North America. "This partnership connects new frontiers in cell-based technology with insights in the global food system and supply chains to meet future customer and consumer needs."